Entertainment

Hidden

The same door operation, replicated across three capitals, without rebuilding anything from scratch.

Client
Hidden
Segment
Entertainment
Location
Brasília, Salvador and Recife
Status
In operation

Three capitals, different audiences and the same question at every door: who is this person, and can they come in? Hidden began answering it on a single platform, from the invitation to the end of the night.

+65,000people accredited
3capitals on the same platform
1single record across editions and cities
01 · The challenge

Scaling door operations without rebuilding them in every city.

Hidden runs venues and events in different cities, each with its own volume, VIP area and entry line. Before, each city treated check-in and guest lists as an isolated problem — with no consolidated view of who had been to which event, and no single way to open a VIP area with its own quota. Scaling meant rebuilding the operation in every new city.

Scaling meant rebuilding the operation in every new city.
02 · How TickGo operated

One platform, multiple cities, the same CRM.

  1. 01

    Real-time door operations

    Check-in by facial recognition and list, with capacity calculated live — the same screen the door team watches during the event shows who came in, who left and how many more fit.

  2. 02

    Lists and VIP areas without spreadsheets

    Sponsors and promoters open their own lists with a quota set by the venue — complimentary, discounted or paying — without relying on the internal team to register guests one by one.

  3. 03

    A CRM that recognizes who has been before

    The same record carries across editions: the customer base accumulates history across events and cities, instead of starting over every night.

03 · Results

What changed in practice.

+65,000
people accredited

Brasília, Salvador and Recife operating on the same platform, with no custom integration per city.

Shortest line on record
in the 2026 edition

Facial check-in at the main entrance and VIP areas controlled by list and space cut door time even with a larger crowd.

Visible repeat attendance
across editions

The CRM recognizes returning audiences across events and cities — information that used to be lost with every operation change.

What is your next event?

Tell us how your operation works today and we will show you where to gain efficiency, from accreditation to post-event.